Cannes Lions Shortlist Direct Digital 2019
Cannes Lions Shortlist Creative Data Storytelling 2019
Cannes Lions Shortlist PR Corporate Social Responsibility 2019
S.H.E. is the first Search. Human. Equalizer, impacting the way we search so cultural biases are not reflected. Right now in search, women's achievements aren't appearing when you search "greatest engineers" or "famous painters." SHE was created to raise awareness around the bias and accurately reflect women's achievements. We launched Pantene's S.H.E. with a full page takeover of U.S.A. Today and a film.
Cultural stereotypes have taught search engine algorithms to become biased. Many search results don’t reflect women’s achievements. Search a term like “best athletes.” If women do show up, they appear further down in the results.
So we created S.H.E. Search. Human. Equalizer. S.H.E. is search tool that shows us what a world with less bias could look like.